Kanban for Product Management and Development

Product teams need to decide what to build and then build it well. Kanban helps with both: a discovery board for ideas, a development board for delivery and a roadmap everyone can read. Here is how to set them up.

Product Kanban board in PlanBoards: Ideas, Discovery (WIP 3), Ready for Dev, Delivery (WIP 4) and Measure.
Product Kanban board in PlanBoards: Ideas, Discovery (WIP 3), Ready for Dev, Delivery (WIP 4) and Measure.

Quick answer: Kanban for product management uses a board to move ideas from discovery to delivery and measurement. Product managers often run a dual-track product Kanban – discovery and delivery – while developers use a development Kanban board with WIP limits on Develop and Code Review. A Now/Next/Later board can serve as the roadmap.

1. Key Takeaways

  • A product Kanban covers Ideas, Discovery, Ready for Dev, Delivery and Measure.
  • A development Kanban board limits WIP on Develop and Code Review.
  • Dual-track Kanban keeps discovery and delivery flowing in parallel.
  • A Now / Next / Later board is a simple, honest roadmap.
  • Throughput data turns the board into a forecasting tool.

2. What Is Product Kanban?

Product Kanban is a board that tracks product work from idea through discovery, delivery and measurement, so the team sees the whole lifecycle in one place.

Dual-track product Kanban: discovery track and delivery track.
Dual-track product Kanban: discovery track and delivery track.

3. The Development Kanban Board

A development Kanban board follows each story from Ready through Develop, Code Review and Test to Done, with WIP limits on the busiest steps.

A development Kanban workflow: Ready, Develop, Code Review, Test and Done.
A development Kanban workflow: Ready, Develop, Code Review, Test and Done.

4. A Now / Next / Later Product Roadmap on a Board

A Now / Next / Later board shows the roadmap by confidence instead of fixed dates – and items move left as they get closer.

A Now / Next / Later product roadmap with confidence levels.
A Now / Next / Later product roadmap with confidence levels.

Move the roadmap as it gets clearer

Colour-coded lists, cards with images, checklists and due dates – on Android, iPhone, tablet and desktop.

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5. Why Product Managers Use Kanban

Product managers use Kanban to see the whole flow, focus on outcomes, change priorities at any time and forecast with real data.

Why product managers use Kanban: visibility, outcomes, flexibility, forecasts, alignment and WIP limits.
Why product managers use Kanban: visibility, outcomes, flexibility, forecasts, alignment and WIP limits.

6. Product Kanban Board Examples

Here are three product and development Kanban boards built in PlanBoards.

Product Kanban – discovery to delivery

Ideas, Discovery (WIP 3), Ready for Dev, Delivery (WIP 4) and Measure – with the roadmap and a user story card.

Product Kanban board in PlanBoards: Ideas, Discovery (WIP 3), Ready for Dev, Delivery (WIP 4) and Measure.
Product Kanban board in PlanBoards: Ideas, Discovery (WIP 3), Ready for Dev, Delivery (WIP 4) and Measure.

Development Kanban board

Ready, Develop (WIP 3), Code Review (WIP 2), Test and Done.

Development Kanban board: Ready, Develop (WIP 3), Code Review (WIP 2), Test and Done.
Development Kanban board: Ready, Develop (WIP 3), Code Review (WIP 2), Test and Done.

Product roadmap – Now / Next / Later

Three columns, ordered by confidence.

Product roadmap board: Now, Next and Later.
Product roadmap board: Now, Next and Later.

7. How to Set Up Kanban for Product Development

Create a discovery board and a delivery board, connect them with a Ready column, add WIP limits and measure outcomes.

  1. Create a discovery board. Ideas, Discovery, Validated.
  2. Create a delivery board. Ready, Develop, Review, Test, Done.
  3. Connect them. Validated ideas become Ready stories.
  4. Limit WIP. On Discovery, Develop and Code Review.
  5. Add a Measure column. Check adoption before calling it done.
  6. Share a roadmap. Now / Next / Later for stakeholders.

8. FAQ

These are the questions people ask about Kanban for product management and development.

What is product Kanban?

A Kanban board for product work that tracks ideas from discovery through delivery to measured outcomes.

What is a development Kanban board?

A board for engineering work with columns such as Ready, Develop, Code Review, Test and Done, and WIP limits.

Is Kanban good for product management?

Yes. It shows the whole flow, lets priorities change at any time and supports data-based forecasts.

What is dual-track Kanban?

Running discovery and delivery as two connected flows so validated ideas feed development continuously.

How do you build a roadmap with Kanban?

Use Now, Next and Later columns ordered by confidence rather than fixed dates.

Kanban or Scrum for product development?

Both work. Kanban suits continuous delivery and changing priorities; Scrum suits fixed sprint goals.

Can I run product Kanban in PlanBoards?

Yes – with image cards for mockups, checklists and due dates, free to use.

9. Sources and Further Reading

These are the sources behind this guide.

  • Wikipedia: Kanban (development)
  • Wikipedia: Product management
  • Marty Cagan (2017). Inspired: How to Create Tech Products Customers Love. Wiley.
  • Eric Brechner (2015). Agile Project Management with Kanban. Microsoft Press.

Related pages: Features · SME & Projects · Sharing Cards

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